Get expert guidance on writing speeches and preparing oral presentations. This course shows you how to prepare for and draft an effective speech, focusing on organisation, sequence, support and style. Get tips and guidance from an experienced speechwriter.
Benefits
It provides a comprehensive overview of what is involved in conceiving and writing a great speech. In addition to the essentials, you will learn techniques for creating speeches that engage, persuade and inspire an audience through the use of image, metaphor and story.
You will learn how to:
- Build your speech around a strong proposition
- Write openings that grab an audience’s attention, and closings that stick in their memory
- Use stories to bring your ideas to life
- Write for the ear
- Capture the vocal style of the speechmaker
- Use rhetorical techniques to bring your speech to life
- Edit to improve your style and sharpen your arguments.
Who Should Attend
Hands-On Training
To make sure that the content is relevant to the participants’ needs, the course is highly participative, combining theory and practice throughout the day.
Contents of the Speech Writing Course
The course covers:
- The anatomy of a great speech
- Writing for an audience
- The process of speech writing
- Discovering your proposition
- Structuring your argument – and the use of rhetoric
- Using image, metaphor and story to engage and persuade
- Using visual language to help your audience see what you mean
- Capturing the speaker’s vocal style
- Editing to improve your style and sharpen your argument
- Writing openings that grab an audience’s attention, and closings that stick in their memory.
Duration of the Speech Writing Course
We usually run this as a one day course.
Centre for Financial Communication GmbH – we help organisations assess their writing skills and discover the hidden potential a structured and effective written communication can offer.