Speechwriting CourseCaptivate your audience
Get expert guidance on writing speeches and preparing oral presentations. This course shows you how to prepare for and draft an effective speech, focusing on organisation, sequence, support and style. Get tips and guidance from an experienced speechwriter.
It provides a comprehensive overview of what is involved in conceiving and writing a great speech. In addition to the essentials, you will learn techniques for creating speeches that engage, persuade and inspire an audience through the use of image, metaphor and story.
This course is ideal for people who need to write speeches, either for themselves or for others. It is suitable for people who are starting out as speechwriters, as well as for those who would like to refresh and invigorate their speechwriting
Main Focus
The main focus of this tailormade course lies on:
- Building a speech around a strong proposition:
Drafting and planning the outline around the identified reader’s needs. Using the adopted tools and mechanisms to produce the document’s outline.
- Writing openings that grab an audience’s attention, and closings that stick in their memory:
The Pyramid Principle provides the writer with the perfect tool to produce structured and effective documents. It also helps identifying the reader’s needs.
- Using stories to bring your ideas to life:
Helps participants to write effective and structured introductions, executive summaries and conclusions that provide the reader with a context and framework.
- Write for the ear:
Shows participants how to provide information in a logical and structured manner.
- Capture the vocal style of the speechmaker:
Tips and tricks on how to apply the organisation’s style guide on a sentence level.
- Using rhetorical techniques to bring your speech to life:
Tips and tricks on how to apply the organisation’s style guide on a sentence level.
- Edit to improve your style and sharpen your arguments:
Tips and tricks on how to apply the organisation’s style guide on a sentence level.
Approach
To make sure that the content is relevant to the participants’ needs, the course is highly participative, combining theory and practice throughout the day.
Following the course, participants can submit reports to the consultant, who provides electronic feedback. This will enable participants to list areas where the principles of good writing were applied and to identify and enhance areas where they still need to improve.
The course covers:
- The anatomy of a great speech
- Writing for an audience
- The process of speechwriting
- Discovering your proposition
- Structuring your argument – and the use of rhetoric
- Using image, metaphor and story to engage and persuade
- Using visual language to help your audience see what you mean
- Capturing the speaker’s vocal style
- Editing to improve your style and sharpen your argument
- Writing openings that grab an audience’s attention, and closings that stick in their memory.
Course Duration
We usually run this as a one-day course.
Testimonials
Martin Mühlbach
During the course I noticed that you train with enthusiasm for your work and dedication to the course participants. Opposite to other trainers I have experienced, you really made a difference and went out of your way to train us and provide guidance. I wish to thank you for the support and valuable input you provided during the course! In my post-course evaluation of the trainer I gave you 5 out of 5 points! Hope to train with you again soon.
Regards
Martin
Václav Jablonski
“I would like to mention how much I appreciated your knowledge and expertise in this course. The documentation is also precious and very well prepared. This course completely fulfilled my expectations and was totally helpful”
Jane Worthington
“I followed the Written Communication course that Sylvia does a couple of years ago. I consider the course a must for anyone interested in communicating effectively in writing. The course is very well structured and delivered. Sylvia has a direct teaching style which also involves active participation and learning through doing. I greatly appreciated Sylvia’s focus on changing our thought process to make sure that our writing is well organized and to the point.”
Solange Mercier
“I just wanted to say thanks again for the great course! – I have been going through the handouts you gave us and I find them very useful”
Helmut Springfeld
“The workshop was excellent! I got a good impression of what was required for well-written documents, in terms of planning, structuring and paragraph writing. The practical examples for structuring documents I could immediately put into practice!”
Consuelo Ordoñez Garza
“I would like to thank you again for the really useful course and training you offered us in Frankfurt last week. It was indeed the most useful one I have had since I was employed by the bank. Excellent course materials and excellent teaching approach by you as the course trainer. I’m looking forward to applying what I have learnt.”
Bianca Miller
“Your seminar was like a Tiramisu. I enjoyed every layer of it”